Market trends. Target audience. Objectives. That is how most of the teams in our class developed the concept for a new social network site. And of course, you can come up with a whole range of possibilities to give meaning to your SNS. When it comes to our own start-up projects, we’ve already seen the combination of fashion & gadgets, running & networking, and so on. Whether you want to go niche or a whole lot broader, everything is possible. But what about this one: Iamsuperchick.com claims to offer its members ‘fashionable affordable female fitness’, and thereby considers itself to be ‘the contradiction you’ve been looking for’. The key to their success? Cardio and fitness. Sounds like a plan to me!
Source: www.iamsuperchick.com
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