InSites, a Ghent based internet consulting agency found that about 70% of Belgian surfers are on social network sites (which is in line with the global average of 72%).
What is remarkable is that most surfers have membership to two or more online communities. Most of those communities are for personal use. Only 16% of the Belgian surfers is member of a professional network like LinkedIn.
Most users visit their profile twice a day. Professional profiles like LinkedIn are only visited 9 times a month on average.
InSites claims that new SNS'es will find it more and more difficult to penetrate the market and find their own niche. Most surfers are happy with today's situation and do not want to change their community site or add one to their 'portfolio'. Steven Van Belleghem, managing partner of InSites: "There is a certain stability in the SNS market".
Source: T-zine
What is remarkable is that most surfers have membership to two or more online communities. Most of those communities are for personal use. Only 16% of the Belgian surfers is member of a professional network like LinkedIn.
Most users visit their profile twice a day. Professional profiles like LinkedIn are only visited 9 times a month on average.
InSites claims that new SNS'es will find it more and more difficult to penetrate the market and find their own niche. Most surfers are happy with today's situation and do not want to change their community site or add one to their 'portfolio'. Steven Van Belleghem, managing partner of InSites: "There is a certain stability in the SNS market".
Source: T-zine
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