E-marketing allows truly personalized marketing. A business can create a strategy to deliver the right message to the right person. So the online advertising will keep on booming. That's why it is important for an online advertising business to have a strong brand that advertisers want to be associated with. Facebook did a great PR-job, by highlighting the impact that facebook makes on people's lifes. It is often mentioned how many users login every day. This way Facebook has become a very attractive medium for brands.
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