iPhone votes Earth

Holler Sydney, a digital agency in Australia, has created an iPhone application to support Earth Hour’s Vote Earth campaign. In the lead up to the UN Climate Summit held in Copenhagen this December, where world leaders will gather to decide upon the dealings with climate change, iPhone users around the world can download the application for free and cast their vote for Earth. A very smart way of advertising environmental concern if you ask me: Through an interactive dynamo voters are able to create enough energy to send their vote to Denmark. They can spread the word to friends via Twitter, Facebook or MySpace among others and join millions of other participators as they watch their votes travel thousands of miles across the world on a rotating globe in real-time. Communicating climate awareness to such a huge amount of people is an enormously challenging task. By creating a highly interactive and visually interesting app a global campaign like this one can definitely be delivered in a successful way.

Sources: http://www.dynamicbusiness.com/articles/articles-news/sydney-agency-launches-first-climate-change-iphone-app4448.html
http://www.earthhour.org/
http://www.adverblog.com/