Nike goes web2.0 with Nike+

Nike is entering the world of web2.0. On Nike+ the sports shoes manufacturer tries to stimulate people to join their running competition The day the world runs held Octobre, 24. Actually, the event is a brilliant undercover promotion campaign for the brand's Nike+-chip. The device, inserted into your shoe, communicates with you Ipod. Registering different statistics like running speed, distance and burnt calories and on top of that giving direct feedback via the headset, the Ipod backs up the info and lateron syncs it with the Nike+-website. A great way to compare your own running achievements with the rest of the world!
Later more on this subject.