Recently the Dutch copyrights organization Buma/Stemra (equivalent for the Belgian SABAM) announced that it will start charging websites that offer YouTube movies. So not only YouTube itself, but also sites that have embedded music clips (blogs, for example) will be fought openly.
And yet this is not the first time that the problematic nature of online music has become the talk of the town. Music downloading and music streaming have come into collision with the judicial system that much, that it makes one wonder if they still have a bright future in store.
In any case, these two smart numbers have succeeded in streaming legal music: both We7 and Spotify enable users to listen to music for free. How did they manage to do this? With the occasional ad! In the beginning of each song adverts can be attached dynamically, and the revenue generated from these ads goes directly to artists, labels and other right owners.
If legal online music has a future, this is probably it. Besides, it's definitely a smart way of digital advertising in general.
Sources:
- http://money.cnn.com/2009/10/06/technology/tommy_lee_motley_crue.fortune/index.htm?postversion=2009100711
- http://www.we7.com
- http://standaard.typepad.com/eland/
And yet this is not the first time that the problematic nature of online music has become the talk of the town. Music downloading and music streaming have come into collision with the judicial system that much, that it makes one wonder if they still have a bright future in store.
In any case, these two smart numbers have succeeded in streaming legal music: both We7 and Spotify enable users to listen to music for free. How did they manage to do this? With the occasional ad! In the beginning of each song adverts can be attached dynamically, and the revenue generated from these ads goes directly to artists, labels and other right owners.
If legal online music has a future, this is probably it. Besides, it's definitely a smart way of digital advertising in general.
Sources:
- http://money.cnn.com/2009/10/06/technology/tommy_lee_motley_crue.fortune/index.htm?postversion=2009100711
- http://www.we7.com
- http://standaard.typepad.com/eland/
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